What happens when a paintbrush meets an Augmented Reality headset? The answer is MetaAffresco — one of the most innovative formats in our catalogue of 130+ experiences. In just 90 minutes, a group of colleagues transforms into a brigade of artists capable of translating their company’s identity into a real, tangible, and entirely collective painting. This is not a creative exercise for its own sake: it is a powerful accelerator of communication, trust, and team cohesion.

How MetaAffresco Works

The experience begins with a shared design phase: the group selects a theme connected to the company’s values, mission, or culture — this becomes the subject of the artwork. Team building starts here, because agreeing on a common idea demands active listening, open dialogue, and genuine respect for different perspectives.

In the hands-on phase, participants are divided into teams with complementary roles. Some wear AR headsets: through the display, they can see the digital guidelines projected onto the canvas and must relay them in real time to their teammates who hold the brushes. The painters cannot see the virtual model — they must trust their colleagues’ instructions, interpret them, and translate them into physical marks on the canvas. Augmented Reality is not a gimmick here: it is the mechanism that makes interpersonal communication both indispensable and immediately measurable.

Two Formats, One Goal: Team Cohesion

MetaAffresco can be run in two different modes depending on your team’s goals and composition.

Competitive mode: teams work independently to produce their own painting. At the end, a jury — or an audience vote — selects the winning artwork. Friendly competition fuels creativity and pushes each group to give its best.

Cooperative mode: all teams work on different sections of a single large fresco. When assembled at the end of the activity, the full picture is revealed. This version is particularly effective for reinforcing a sense of belonging and for showing, in a concrete and visual way, that every individual contribution matters to the collective outcome.

In both cases, the finished artwork stays with the company: a physical, authentic, and one-of-a-kind piece that can be displayed in the office as a living reminder of shared values.

Why MetaAffresco Actually Works

Beneath the apparent lightness of an art activity lies a precise behavioural mechanic. The asymmetric distribution of information — those who see do not paint, those who paint cannot see — mirrors the everyday dynamics of any organisation: delegation, cross-functional communication, and trust in the roles played by others.

In 90 minutes, behavioural patterns emerge that are difficult to replicate in a classroom: who tends to dominate the conversation, who struggles to rely on colleagues, who listens well and translates instructions into effective action. A guided debrief led by our facilitators turns these observations into concrete insights for the team’s growth.

MetaAffresco is ideal for:

• Companies that want to visualise their Brand Identity in a tangible and memorable way.
• Teams looking for a balanced mix of technological innovation and hands-on creativity.
• Groups that need to improve communication, trust, and mutual listening skills.

How to Organise MetaAffresco with TeamBuilding.it

With 22 years of experience and operational bases in Rome and Milan, TeamBuilding.it designs every MetaAffresco session from scratch: from choosing the visual theme that best reflects the brand, to handling the logistics of materials and AR headsets, through to the final experiential debrief. The format suits groups of various sizes and can be integrated into corporate conventions, off-site days, or dedicated training events.

Every detail is agreed upon in advance with the company contact, ensuring the experience meets the team’s specific objectives. The result? An event people remember — and a work of art that endures.

Frequently Asked Questions

How many people can take part in MetaAffresco? The format is scalable and can be adapted to groups of various sizes, from small teams to large corporate events. Our team of facilitators will define the optimal configuration based on the number of participants.

Do participants need any artistic experience? Absolutely not. MetaAffresco is designed to be accessible to everyone, regardless of painting skills. The guidelines projected through the AR headsets make execution guided and inclusive: the goal is to collaborate, not to produce gallery-worthy masterpieces.

Can we customise the artwork’s theme to reflect our company values? Yes — and this is one of the format’s key strengths. We work closely with the company contact to define a visual theme that reflects the culture, mission, or specific message the organisation wants to convey to the team.

How long does the activity last? The core experience runs for approximately 90 minutes, followed by a guided debrief. The overall duration can be adjusted to fit the day’s corporate schedule.

Ready to turn your company’s values into a shared work of art? Get in touch and find out how MetaAffresco can become the centrepiece of your next corporate event.

To protect participants’ privacy, the images were recreated with AI based on real events.