For the McCann agency, we organized a Flashmob Team Building for European Heart Failure Awareness Day. This was an event aimed at raising public awareness about physical activity even in advanced age.

You need to move!

For once, this was not a classic Team Building with an already established group. We enthusiastically accepted the challenge of bringing together 30 couples over 60 and organizing a choreography in just 2 hours. We organized and managed the group exactly as we do in team building. [framed_video column=””full-width””]https://www.youtube.com/watch?v=xBr6unvotgw [/framed_video] We experienced the typical initial difficulties in organizing the group, we managed them, we shared the objective, we gained recognition of leadership from the group, they followed us, they trusted us. We achieved extraordinary success, primarily due to the tremendous collaboration and willingness of the “dancers,” whom we thank publicly after having already thanked them privately. TV crews from Tg1 and Tg3 were present on site, and numerous videos and articles were written about it. If you would like to learn more, here are some links: http://www.liberoquotidiano.it/news/11610151/Flash-mob-a-ritmo-di-musica.html http://www.healthdesk.it/diritto_alla_salute/un_flash_mob_contro_lo_scompenso_cardiaco/1399650991 http://www.romatoday.it/eventi/flash-mob-cuore-in-salute-a-passo-di-danza-9-maggio.html